Lydia Gabbard

Content Specialist

Education

Pellissippi State Community College — Knoxville, TN
Associate of Applied Science in Graphic Design (Expected May 2026)

• Relevant coursework: Typography, Web Design, Branding, UX/UI Design, Adobe Creative Suite

Tennessee College of Applied Technology — Morristown, TN 

Certificate in Multimedia Design (2015-2016)

• Learned multimedia design skills, including graphic design, web design, and photography.

Experience

Website & Marketing Manager | Gold Standard Services  Summer 2024-Present

•   Managed the company’s website and Facebook ad campaigns, significantly increasing online visibility and customer engagement.
•   Created diverse design materials for marketing and branding, including flyers, social media ads, and promotional content.

Front Desk Clerk | Maple’s Motor Inn  2025 – Present (Part-time)

• Provided excellent customer service and hospitality, ensuring guest satisfaction and resolving any issues promptly.
• Managed guest check-ins and check-outs, assisting guests with any needs or requests during their stay.

Assistant Retail Manager | Gatlin’s Emporium  2019 – 2023

• Oversaw inventory management, sales operations, and various social media marketing strategies to boost store visibility.
• Maintained daily store operations, provided excellent customer service, and effectively resolved customer issues and complaints.

Logo Designer | Peer Logo Design Project Spring 2024

• Created a professional logo for a peer’s project, managing the design process from initial concept through final execution.
• Strengthened professional communication and collaboration skills while delivering impactful, visually appealing designs.

Accessibility Design Intern |  University of Tennessee College of Veterinary Medicine Fall 2025

• Prepared accessible PDFs, Word documents, and digital materials to meet 2026 WCAG compliance standards as required by the ADA
  
• Manually tagged documents from the ground up, ensuring proper structure, reading order, headings, lists, tables, and alternative text
  
• Identified and resolved accessibility issues affecting compatibility with assistive technologies such as screen readers
  
• Conducted troubleshooting to determine why documents failed accessibility checks and implemented accurate fixes
  
• Assisted faculty and staff with accessibility tagging questions and document remediation, providing guidance and support as needed

Skills

• Design Software: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, GoDaddy
• Web Design: WordPress
• Typography: Excellent understanding of typefaces, spacing, and legibility
• Branding: Experience in creating logos, business cards, and brand identities
• Content Writing: Skilled in writing and creating content for websites, blogs, and marketing materials
• User Experience: Knowledge of UX/UI principles for web and mobile design
• Project Management: Ability to manage multiple projects and meet deadlines
• Communication: Strong written and verbal communication skills, with experience collaborating on creative projects

Achievements

• Managed and designed the website and Facebook ad campaign for Gold Standard Home Services, boosting online presence and engagement.
• Maintained a strong 3.40 GPA at Pellissippi State Community College.
• Invited to join the National Society of Leadership and Success, recognizing academic excellence and leadership potential.
• Awarded the Glen Nicely Scholarship, which requires a minimum GPA of 3.20, acknowledging consistent academic achievement